Top Beauty Instagram Reels Accounts

The 50 biggest beauty creators tracked by Buzzlytics, ranked by followers. Updated 11h ago.

Beauty leaderboard — August 2026

#CreatorFollowersTotal viewsEngagement
1 Selena Gomez ✔@selenagomez 404.4M 3.7B 16.1%
2 Dior Official@dior 43M 137M 9.8%
3 Bretman Rock ✔@bretmanrock 19M 1.5B 26.2%
4 ASOS ✔@asos 14.6M 98.9M —
5 L'Oréal Paris Official@lorealparis 10.5M 221.3M 2.5%
6 Glossier@glossier 2.8M 101.6M 12.9%
7 LENA@lenkalul 2.8M 2.3B 7.2%
8 Meredith Duxbury@meredithduxbury 1.9M 921.7M 4.5%
9 Pixi by Petra@pixibeauty 1.9M 1M 5%
10 Shaina Denniz@shainadenniz 1.7M 5.7M 5.6%
11 Lasizwe@lasizwe 1.7M 152.4M 13.1%
12 Tamara Kalinic@tamara 1.4M 69.4M 7.3%
13 Shani Amelia@shaniamelia 1.4M 911M 6.5%
14 SOMETHINC@somethincofficial 1.4M 230.6M 2.5%
15 Mirta Miler@mimiermakeup 1.3M 762.8M 6.3%
16 Bratz@bratz 1.1M 63.3M 17.9%
17 Julianna Christensen@julianna_claire 1.1M 676M 2.5%
18 Rituals Cosmetics@ritualscosmetics 1M 28.4M 5.8%
19 faezahelai@faezahelai 994K 6.8M 17%
20 Gisou@gisou 829.6K 93.2M 7%
21 Rebeca Stones@rebecastones 770.7K 28.4M 16.7%
22 AVA 주원@glowwithava 710.3K 912M 3.4%
23 lylli stapper@lyllistapper 659.6K 224.1M 5.8%
24 EMILIE KISER@emiliekiser 638.7K 440.8M 4.2%
25 LOOKFANTASTIC@lookfantastic 637.7K 6.2M 4%
26 Luke And Sassy Scott@lukeandsassyscott 626.8K 313.8M 2.9%
27 KNISAAKHAI 🕊️@nisaakhairudin_ 596.2K 13.1M 12.9%
28 . 𝒮 𝒶 𝒾 𝒦 𝒶 𝓂 𝒶 𝓁 .@_misssasa 518.5K 1.4M 28.2%
29 تاله السبع | Tala El Sabeh@talaelsabeh 473.2K 83.7M 2.8%
30 Christian Perez@indigotohell 465.3K 366.3M 7.6%
31 • Aida Redru •@aidaredru 455.1K 224.2M 4.3%
32 Dr. Emi Arpa@dr.emi 440.8K 382.8M 1.5%
33 Cose Online@cose_online 429.1K 264.6M 1.5%
34 Ker@kerbom3 410.3K 48.5M 10.6%
35 lily@_lilyis 399.5K 235.8M 4.9%
36 IGK Hair@igkhair 396.7K 3.8M 8.4%
37 Qoves@qovesstudio 393.3K 31.5M 2.4%
38 The Outset@theoutset 317.2K 98.3M 7.2%
39 Cindy Chen@cindychendesigns 311.5K 161.3M 9.5%
40 Beth Djalali@styleatacertainage 304.7K 39.1M 3.3%
41 Jena Sims Koepka@jenamsims 303.8K 24.2M 1.3%
42 Kristen Hollingshaus ✔@hauskris 277.4K 429M 2%
43 RAIZA CONTAWI ✔@raizacontawi 237K 31.1M 3.1%
44 Cloud 10 Beauty@cloud10beauty 228.9K 1.9M 2.4%
45 the internet hoe.@johnreyslife 202.4K 418.5K 14.7%
46 Marcel Williams@marceldwilliams 201.5K 277.2M 2.6%
47 Rosé All Day Cosmetics@roseallday.co 171.9K 3.4M 6.6%
48 Justice🧸@bigheadjustice 165K 44.4M 13%
49 dae@daehair 160.8K 15.1M 2.2%
50 Neto Baetas@milenaagoms 149.9K 161.7M 6.3%

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

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Frequently asked questions

Who is the biggest beauty creator on Instagram Reels?

@selenagomez (Selena Gomez) tops Buzzlytics' beauty leaderboard with 404,374,166 followers as of August 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views and engagement rate come from each account's tracked posts. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the beauty niche and has enough tracked data, it becomes eligible for ranking.

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Data source & methodology

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts are assigned a niche from the hashtags on their posts and their bio, then ranked by follower count. Views, likes and engagement rate are aggregated from each account's tracked posts. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.