Taylor Swift Instagram Reels✔
@taylorswift on Instagram Reels
Original song "I Knew It, I Knew You," for Toy Story 5, out now! ☁️
@taylorswift Instagram Reels statistics
How much does @taylorswift charge for a sponsored post?
Based on @taylorswift's 273.5M followers and 11.4% engagement rate, a sponsored Instagram Reels post is estimated at $6.2M–$9.4M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
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View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 29 | 2,795,860,301 | 273,596,947 | 11.4% |
| Aug 3 | 2,796,989,737 | 273,514,193 | 11.4% |
Performance summary
@taylorswift's Instagram Reels audience stands at 273.5M followers. The account's 141 tracked posts total 2.8B views, averaging 19.8M views each. Its 11.4% engagement rate is exceptionally strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of A.
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Follower, views and engagement history beyond 90 days, with daily granularity.
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Unlock free →Frequently asked questions about @taylorswift
How many followers does @taylorswift have on Instagram Reels?
@taylorswift has 273,514,193 followers on Instagram Reels as of August 2026.
What is @taylorswift's engagement rate?
@taylorswift's engagement rate is 11.4%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @taylorswift charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @taylorswift is estimated at $6.2M to $9.4M. Actual rates vary by campaign scope and usage rights.
How many views does @taylorswift get?
@taylorswift has 2,796,989,737 total views across tracked posts, averaging 19,836,806 views per post.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @taylorswift's public reels and profile information, refreshed regularly (last update 14h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.